Provide consistent navigation and layout
Focus on the users’ needs
Keep it short and sweet

Last month, we wrote about focusing on the users’ needs. This month, we’ll be talking about our final principle:

keeping it short and sweet.

It’s a well-known fact: people oftentimes don’t truly read web pages; they skim them. In fact, it has been documented that most web pages are viewed for less than 10 seconds. If people want to do in-depth reading, they’ll pick up a book, not go to a website.

What does this mean for you? It means you need to design your web pages less like an essay, and more like a billboard. Here are some suggestions:

Replace lengthy paragraphs with bullet points, block quotes, and sub-headlines.
Break up your text content with images and icons.
Highlight important words or sentences with bold text.

I would say that for website homepages, a good rule of thumb would be to avoid having more than two continuous paragraphs in a row. Body pages, or the “inside pages,” can have more text than the homepage, because they oftentimes need to present more in-depth information – but you still shouldn’t be turning your website body pages into the next edition of War and Peace!

Additionally, intersperse your text with various calls to action: links or buttons with labels like “Learn More,” “Contact Us,” or “Sign Up Now.” This helps guide your website users in their browsing process – ie. “What do I do with the information that I just read?” (This is also a good sales practice as well.)

A lot of this ties in with the usability principle we wrote about last month: focusing on users’ needs. Like I said last month, people aren’t visiting your website to read a lengthy tome on the ins and outs of your company history. They’re visiting because they want to know how you can help them. You need to succinctly show them what you do and why it should matter to them.

Here are some examples of websites that do a great job of “keeping it short and sweet.”

FreshBooks.com
BaseCampHQ.com
Mozy.com
and of course… Apple.com

We’ll be back next month with a new article on planning, building and maintaining your website. In the meantime, if you have any questions about website design and development, please contact us and we will be glad to help you.

All agreed, too, that the Internet offers the simplest, least expensive option for starting and running a business today. The reason is most logistical and overhead issues related to brick-and-mortar stores are eliminated when you do business in cyberspace. Plus there are many powerful and affordable tools and resources to help you start and run your business with just a few clicks of your mouse.

Women Who Know How to Work It

Debbie Schnaidman of Hackensack, New Jersey started giftbasketsbygrandma.com in 2003. To Schnaidman, “This is the best time to start an online business. For one thing, it doesn’t require thousands of dollars to start. I use Yahoo hosting, which provides a shopping cart as well as hosting. And you get so much help from other people and companies.”

Internet Strategist Jamila White of Bowie, Maryland (jamilawhite.com) recalls when she started her first Internet-based business in 1996: “At that time there were no shopping cart programs or ready-to-use online stores like there are today. I was cutting and pasting customer information from my database into Word documents to create invoices! I also had to manually transfer information written in my UPS Log Book to my computer files. That left lots of room for errors to occur. So, from a logistical standpoint, it’s so much easier today. [Even] the carriers who deliver the goods are now enthusiastic about helping [you], because they’ve benefited so much from the growth in online business.”

Aside from low cost and simplicity, Rosemary Carr, of Orlando, Florida likes the profit potential and the convenience of the Internet. Says Carr-who runs an online real estate investment company-”There is no cap on earnings or on time involved. You can do the amount of business you want to-a little or a lot-and you don’t have to retire! I’m almost 63 years old and having the time of my life!” Carr was in Real Estate for over 25 years before she began marketing her services online via go2homesandloans.com.

Helen Bassett, of Tasmania, Australia launched that country’s second web site back in the early 1990s. After attending a workshop in Sydney last year, she launched b2bwomen.com, an online women’s network. Says Bassett, “Doing business on the Internet is perfect for women because you can work right out of your kitchen. It gives women a lot of flexibility.”

Stay Connected

Anyone who’s built a successful business on the Internet will tell you not to work in isolation. Bassett notes, “In this business you’re working from home, so you can be very isolated. That’s why networking with other women is important to me. Also, things change so quickly on the net. I network with others and go to offline events because it helps me keep focused and on track.”

You can learn a lot reading books, listening to audio programs and attending online and telephone trainings offered by successful marketers. But, without a doubt, the best investment you can make before (or after) you start your business is to attend a workshop or seminar, live and in-person. Nothing beats the live experience because it’s absorbed and retained on a much deeper level. Also, the connections you make with, both, the attendees and presenters at live events are invaluable. They can, and do, lead to new business ideas, joint ventures, mentor-protégé and teacher-student relationships. The short- and long-term benefits that result can influence your success tremendously.

If you’re a woman who is thinking of starting an online business, an online business workshop will be held in Denver, Colorado, this September 10-12. The Women’s Web Workshop (W3) is being sponsored and produced by the Women’s Internet Association, along with InternetBasedMoms.com. W3 is a first-of-its-kind event, organized by women, for women. The three-day program will feature live, interactive trainings by ten women who have built highly successful web-based businesses. Attendees will be taken through the steps of choosing, planning, launching and running an Internet business. Among the list of Internet Marketing standouts are “Tech Tamer” Jeanette Cates, Loral Langemeier, finance coach and founder of LiveOutLoud.com, “Marketing Maven” Denise Michaels and W3 organizer, Barbara Drazga In addition to the daily sessions, participants will have multiple opportunities to interact with the trainers over lunches and dinners. You can get full details by visiting the W3 web site at http://www.womenswebworkshop.com.

When Schnaidman, White, Bassett and Carr started their online businesses, there were no such workshops to show them how. Says Schnaidman, “I was no computer wiz when I started. The majority of what I know now came from trial and error. If there had been something like the Women’s Web Workshop when I first started, absolutely, I would have attended.” Carr agrees, “For those just starting out, it’s especially important. But even if you have experience, you can get discouraged. You can sit there and tell yourself to keep going. Or you can find a supportive friend to talk to.” Which is a big bonus you can take home from a group event. You meet people with whom you share a common interest, and who face similar challenges, to yours. Who knows? You could meet a perfect joint venture partner. Or, maybe make a lifelong friend?

Although Local Search only caught on in the last year, such queries already account for over 36% of all search engine queries. When a person adds a geographic term (like city, town, or zip code) to their search query, the results only show them the small pool of businesses located within that area – and not necessarily all of them.

Entering the search terms: “garden supply” + Denver only returns gardening stores in Denver – rather than the many thousands listed in the Google database. They’re even shown clustered on a map, to help the searcher easily spot the closest ones.

That’s significant since people prefer to shop on the basis of convenience. Research shows that over 50% of Yellow Page directory users scan for location first, before deciding which ads to read or consider. Local Search simplifies that preference further.

Too Many Small and Mid-sized Businesses are Missing the Boat

Their widespread mistake comes from assuming that the Internet is not crucial for their brick and mortar operations. The main reason for people going online is not to buy online. They find it more convenient (that word again) and faster than the traditional methods like Yellow Pages or newspaper ads.

A study by ComScore Networks in December, 2004 showed that most people who research products online purchase them from stores in their own community. That study found that 25% of those searching for electronics or computers made purchases. But 92% of those purchases occurred offline. Nearly 40% of searches resulted in sales as much as five to 12 weeks after the initial search.

Getting Listed in Key Data Bases Give You a Shot at Being Found

You need to make it easy for buyers to find you and choose you when they search online. There’s not a single place to “sign up” because there are numerous search engines, Internet Yellow Pages (IYP), and industry-related data bases. Check our whether your business appears on various prominent sites, [http://www.localsearchresources.com/listed.html]. You do not need to be a techie or have a website to show up in Local Search results.

But you have to get into the game. Many small businesses don’t show up most places. And that’s frustrating for searchers and unwise for them.

Provide Precisely the Information that People are Looking for

What do people who buy what you provide look for? It’s up to you to supply the information they want – hours of operation, payment options, specialized services or credentials, brands carried, etc. What they need to know varies depending on your type of operation. Also, it doesn’t hurt to provide helpful buying tips and specifications, too.

Here’s how online searches are miles ahead of the Yellow Page directory. That’s printed just once a year and is out of date by the time it reaches the public. But the ad is small (even if it’s a large display ad) compared to what can be spelled out on a website.

So once you know your business is showing up in the searches, it’s time to beef up your website (or web presence on a portal) so that you stand out in the searches. Then you should start modifying your company policies and practices to make them mesh with your online activities.

You’ll Reach the Customers you Want the Most

Just to provide an additional incentive for you to wade into having an online presence, those who rely heavily on Internet searches are better educated, earn more, and make larger average purchases than those who rely on the Yellow Page directory. With a Yellow Page ad plus an online presence, you’ll be findable by most of the people who are at the point of making a purchase.

My future articles will show how to develop a Local-Search-friendly website or business policies. You’ll redefine how you provide customer service. Going to the trouble to better serve your Internet-savvy customers will give you an edge compared to your competition.

Your Need to Act is Urgent – Treat this as Front Burner

People prefer to spend their money close to home. But they won’t spend it with you if you don’t show up in the places where they’re looking. This trend is customer-driven. They like using Local Search, and just wish the information could be more complete. Even the search engines are scrambling to get ahead of this parade. And you need to do so as well.

Copyright 2007 Off the Page

1. Clear Storefront Layout and Navigation – Design cannot be overlooked. A user should instantly feel like he or she knows what to do and what is being asked of him or her to get to a preferred destination. An ecommerce web site should home page almost always must include a search bar, a navigation bar with browse by category, special offers via a colorful rotation banner such as deal of the day, merchandising boxes that work together to offer popular items, security and confidence building purchase icons such as contact phone numbers with customer service links, SSL and secure experience icons, shipping and credit card/payment option logos, and a clearance or discount section.

2. Significant, Usable, Filterable, and Actionable Product Information – First, provide an easy to filter navigation and the option to compare items. This puts a user in charge of his or her own shopping destiny and encourages buying by increasing participation in the selection process. A good amount of content in each section and about each product allows users to learn more about your categories, products, your company, and the experience one can expect, building the consumer confidence needed to make a purchase and be happy about his or her decision.

3. Product Photos – Product photos are a big deal! Many users need to see, in good detail, the quality of the product he or she will receive. Include zoom tools so users can see the detail, even if you think this is not important. If your product warrants multiple angles or light shots, show them. Your users will reward you with a confident purchase, one less likeley to be returned. Best practice would be to find the best competitor out there and make sure your site has better or “as good” pictures as that site.

4. Calls to Action – Invest in features that will help customers interact with your site and understand your products better. Investment ideas are to go with some leading trends such as expandable interactive images, flash, interactive tours, videos, live chat with customer service, professional looking slideshows that show high level technical prowess, and the list goes on. The idea here is to provide a user an experience eh or she cannot find elsewhere.

5. In Your Face Product Promotion – When you go to a store are all products set up the same? Most likeley, no. A store’s objective is to push viewers to see many items in a way that is fashionable and exiting to the customer. Many stores forget that cross selling suggestions, product reviews, featured products sections, clearance areas, coupons, and any interactive presentation is seen. Push viewers to more interaction, and to buy today! Additionally, merchants that now provide advanced, exceedingly fast shopping experience tools such as AJAX can now gain a competitive advantage via site speed increase, earning customer loyalty and additional revenues.

6. Pricing – Low prices will attract customers. No matter how your products are sold (online or off) your price point matters, especially on the web where the next store is only a couple clicks or search queries away. Research your competitors to make sure you have a chance.

7. Customer Service and Shipping – Be Sure to help customers through the checkout process and offer a progress indicator. Show a receipt before an order is placed and let the customer change anything in the order. Action buttons should be clearly labeled. Often “place my order” is more clear than “submit” and “search” is more clear than “go.”

Keep your shipping and return policies at the forefront. Free shipping does work, but is not necessarily a problem solver since not every product has fat margins to subsidize UPS or USPS. One can handle shipping in a very impressive way by offering free shipping but also up-selling “rush processing” which does not offset UPS rates, but at least you can recoup something. Customers will take this up-sell, pleased that the order would be given priority. Do not forget to provide all order confirmation emails, shipping emails, and timely delivery. Try to lower your shipping prices as best as you can and offer free shipping as much as possible. Free Shipping does work!

8. Search Engine Optimization – Ecommerce search engine optimization, the art of moving your web site to the top of search engines, is more advanced than ever and now a “must have” for an ecommerce web site to compete online. One’s web site must come up on Google and other engines for search keywords and key terms related to your web site. Keys to SEO success are search engine friendly web design and development using searchable text and code, usable action reports and statistics to prove the work is paying off, buying web site traffic via pay per click management or alternates such as blog links or affiliate marketing ads, social bookmarking (Twitter, Face Book, Linked In, Etc.) and html rewrite for all cart/product detail pages generated dynamically via database applications (also called HTML mod rewrite).

9. Marketing and Public Relations – The art of managing your business reputation through media engagement is often overlooked and extremely important in ecommerce marketing communications. Map out a plan and make the time to execute. The aim here is to build relationships with conventional outlets with wide audiences such as conventional TV and Print, but also turning online to bloggers and other unique, targeted online distribution, equally as effective with more measurably than ever before. Whether your products are tied to a charity or are organic, let them know! Further, in the event that something negative should be reported, a strong public relations team with good relationships can mitigate any damage to your company’s reputation.

10. Elevate A Brand Via User Experience Tracking and Strategy Evolution; Get an Edge with Advanced Customer Service! – The idea is to beat the competition, right? Google Analytics (free) to track your user experiences and search engine placement. Review all of your competitors site‘s to make sure your features are better, your content is better, your photos are better, your customer service is better, your shipping strategy is faster and cheaper, your PR campaign is stronger, your newsletters and coupons are easier to read and find, and more. A web site cannot be left alone for 6 months. A good web site is one that is always changing with the market and with the times. Read online blogs and trade magazines to stay on top, incorporating all of the features user’s expect so a store keeps its edge.

These days, there are a number of hotly debated issues related to Web page keywords and the search engine optimization techniques that rely upon them. In this article, I will identify these debates in the debate about the correct choice and a list of keywords webpage.

Meta Keywords TagFirst, let us be clear about the importance of your web page: "Meta Keywords." So the question is the keywords meta tags important? Answer: It is not clear. Meta tags are snippets of Web code inserted in the HTML "head" area of your web pages are for the most part not seen by your visitors>site. The “Meta keywords” tag contains phrases and synonyms designed to be a brief and concise list of the most important themes of your page.

But, many experts suggest that the major search engine crawlers ignore the Meta keywords tag (e.g., see “How To Use HTML Meta Tags”, Danny Sullivan, Search Engine Watch, 5 Dec. 2002). Heck, some experts claim all Meta tags are useless. It turns out that over the years spammers put keywords into the Meta tag that had nothing to do with the content or theme of the site. It is believed that Web crawlers ignore the keywords Meta tag because of past deceptive practices.

Should you care about the Meta keywords tag? I believe you should. Your search engine optimization strategy should be as comprehensive as possible. You should use every legitimate technique available to you, including utilization of the standard Meta tags.

Regardless of where you stand on the keywords Meta tag issue, it is clear that the careful creation of a keyword list is an important first step towards optimization of your Web page. We now turn to the process of selecting your keywords.

Keyword Selection How should you select your keywords? Your goal is to find keyword phrases that are related to your business and that your potential customers actually use in Google, Yahoo! or other Internet search engines. You know your business best – should you just choose the key phrases that best describe your products and services? WRONG!

Let’s pretend that you sell Global Positioning Systems and that you have adopted “global positioning systems” as a keyphrase. But in December of 2006 YAHOO recorded 655,000 searches on “GPS” and only 7800 searches on “Global Positioning System”. Another one – you sell Pneumatic Nail Drivers but in December of 2006 there were about 9700 YAHOO searches on “nail gun”. Few searches on “Pneumatic Nail Driver” occurred – perhaps just a few folks can also spell tire?

See where I am with this position? You can too close to determine objectively at your business, how your prospects search for your products and services. You may not be the right person to build your keyword if you have maintained with the latest trends in search engine optimization. At a minimum, spend time with the keyword analysis and techniques of your competitors and colleagues use to achieve the success of search engines.

Furthermore, we want to factorkeyword popularity into your analysis. Here are a few keyword selection tools you may wish to utilize:

Overture Keyword Selector Tool – inventory.overture.com/d/searchinventory/suggestion/
The Google Suggest keyword selection tool – google.com/webhp?complete=1&hl=en
The Google Adwords Keyword Tool – adwords.google.com/select/KeywordToolExternal

You can use these tools to suggest alternative phrases and synonyms that you may not have considered. In addition, the Overture Tool in particular provides invaluable quantitative information about the actual popularity of these keyphrase Internet searches.

Note, however, that keyword popularity alone is not enough! Scrub your list of phrases carefully to ensure each phrase is BOTH popular and relevant to your business. Your list should contain phrases that generate a reasonable volume of qualified leads. You want visitors you can convert to customers not just visitors.

You provide a wide range of products and services. So you should you add them all to your list, right? WRONG! Experts disagree on the ideal number of keywords you should define. However, there is no reason to exceed 20 or 25 keyphrases. And remember – order does matter. Put your most important phrases first.

Create a comma-separated list of keywords that you can copy and paste into the keyword Meta tag of your HTML Web page. Here’s an example of a keywords tag designed for the hidden heading code of a "Search Engine Optimization Tip page

meta name = "keywords" content = "SEO Tips, Search Engine Optimization tip, tip seo, google seo Denver, Denver search engine optimization, Search Engine Optimization Denver SEO Company, Search Engine Optimization, Internet Marketing Strategy"

As you can see which keywords meta tag is "head" of your website. The meta tags are not visible on the page. If the profilehttp://www.ebizmachine.com/seotips.html you will not observe the keywords Meta tag.

Keyword Placement Let’s assume you have carefully created a keyword list and you have updated the keywords Meta tag of your Web page. You’re done, right?

Not even close! There are a number of ways in which you will utilize your most important keyphrases. Unfortunately, this brief article cannot speak to each of these techniques. In fact, experts disagree about the relative importance of the many locations where you might embed your keywords. I will discuss a few techniques that are almost universally considered important.

Here are several potential locations where your primary keywords can appear:

Header Tag Content (i.e H1, H2)
Title Tag in Anchor Tags
Body Text
URL/Filenames
Meta Keyword Tags (discussed above)

First, the title tag is believed to be very important. Like the keywords tag, it is an HTML code snippet but in this case, the contents of the tag title actually appear in the top bar of the web browser. Make sure your main keyword in the title tag to embed.

Here's an example of the title tag in HTML page included "head" of the Web:

TITLE – Search Engine Optimization – SEO Tips eBIZ Machine

As you can see, also appears in "head" section of your Web site, although it is not a "meta-tag.

It is also believed that sentences embedded in the HTML headertags (like H1, H2, H3, etc) are given more weight by some search engines. Here’s an example of the Heading1 (H1) tag:

H1 align=”center”>Search Engine Optimization (SEO) Tips and Tricks

If it’s not too late, create domain names, file names and URLs that make use of your important keywords. Here’s an example that focuses on the keyphrase “Search Engine Optimization”:

1. First create and upload a web page named Search-Engine-Optimization-Tips.html

2. Create a link that is something like Review key search engine optimization techniques designed to improve your page rank that links to your new page.

Note: it’s OK to separate the keywords in your file name by hyphens in order to help search engines distinguish the keywords. You can see that the link text discussed above also uses our keywords – don’t just display “click here for more information” – you’re missing an opportunity to promote your important keyphrases.

Finally, your keywords Page should appear in the body, or the content of your website. However, one should not exaggerate! In the line "SEO Chat" article "The Ten Commandments of Keyword Selection (seochat.com / C / A / Help Keyword Selection / The Ten Commandments – A selection of word-/), the author suggests that the optimal frequency range keyword is between 4% and 9%. This indicates that you must stay below 9% the cutoff frequency to avoid sanctions by the major search engines for keyword "Filling. "

ConclusionGood search engine optimization requires a lot of experimentation – what a site may not be for your work on the site. Techniques That recommending your company and implement SEO is much in this article described above.

This article summarizes some proven techniques for using well-developed list of keywords and dispelled some myths along the way:

Before you create a short keyword list of phrases that are popular and relevant to your business.

According assumes you know what Internet users type in search engines – you may need to close the shop.

Third Keyword search is for popularity, but not forgotten, research on the quality of leads to generate a probably.

Use the fourth primary keyword in the web page title tags, heading tags, domain names,>Web page file name and page links.

5. Don’t overdo it – pay attention to keyword density.

[1] Please keep in mind that this content is provided for educational purposes in order to introduce you to important search engine optimization concepts. There are many factors that influence search engine page rank – we cannot promise that the techniques described in this article work in all cases. Thank you! -Bill Schwartz, EBIZ Machine

The term, the “fold” stems from the newspaper business. It’s the horizontal fold of a newspaper. All important headlines should be presented above the fold. This is a tactic to sell more newspapers. The fold in website design applies to where the browser cuts off the page. Smart website designers, know that the meaty stuff should reside above the fold in 800×600 screen settings.

Eye tracking research supports this tactic. It’s common knowledge among good web site designers that the eye starts at the top left and moves horizontally back and forth, as one might read a newspaper column. This means that those critical calls-to-action should be towards the left right in the middle of the page.

If your website designer talks you into placing the call to action in a skinny column to the right, you should be aware of a phenomenon called “banner blindness”. Users are so jaded that they expect to see Adsense or banner ads in a right hand column. If your call-to-action includes blinking, or moving graphics, you’re especially at risk for user banner blindness.

Follow these basic rules for placement of essential user actions, and you’ll increase your leads or conversions dramatically.

These sites can work in conjunction with the small business owner’s regular site, which might feature the name of the business the URL in many cases. So having a lead generation web site is not an either-or situation, and the small business owner can have a couple of web sites working for him. The lead generation site might have a URL that is general in nature, like “San Diego Dentist” for example rather than name of the business.

Many small business owners are intimidated, however, with the price of having a web site built for them. This can easily cost from $2,000 to $8,000. Unless your enterprise is gushing money, that can be a hard pill to swallow for an individual real estate agent or other small business person.

Pay-per-click advertising can be used to bring in web traffic, but these types of sites work best with generic traffic that comes from search engines which is of course free, if you know how to get this traffic. So this means that the web site developer needs to really know something about search engine optimization. A lot of site developers will say they know what needs to be done, but most have little experience with actually getting onto the first page of search engine results.

If you do succeed in generating traffic then bona fide leads and real prospects need to be developed. The technique here is to interest visitors in the offer such that they will sign up on an email list to get more information about the products or services. A series of automatic emails is then sent to the prospect giving solid and useful information that the prospect can actually use. This helps build trust and a relationship between the prospect and the small business person, hopefully leading to sales.

Keith Harrell — Keith Harrell is a former marketing executive for the IBM Corporation, and has more than thirteen years of corporate experience as one of IBM’s top training instructors. Keith Harrell travels all across the world in other to impact the lives of his clients on both a professional and personal level. Keith Harrell works as an author, a consultant, a trainer and a speaker, and is highly recognized for the enlightening and innovative presentations that he makes in order to share his ideas with other business owners.

Vince Poscente — Vince Poscente has the mind set which is necessary in order to meet the demands of corporate culture, including the perfect balance of a passion for excellence, a dedication to the journey and a balance of mental toughness. Vince Poscente had what it took to turn himself into a Olympic skier from a recreational one in the span of only four years. Willing to try absolutely anything and everything once, he took part in his first Hi-Tek adventure race in July of 1998, then went on to the competition at Castaic Lake in October of that year. Against 259 teams, Vince’s team emerged in 45th place.

Joseph Michelli — Joseph Michelli is a speaker who is sought-after on an international level. He is also an organizational psychologist, and a business consultant. Joseph Michelli is known for urging people and businesses alike to achieve the extraordinary. Joseph Michelli is known for writing best-selling books about business principles, and he also hosts a radio program in Colorado. Joseph Michelli works to share his knowledge of business practices by delivering keynote presentations which work to develop productivity in the workplace.

Ram Charan — Ram Charan co-authored a title called “Execution: The Discipline of Getting Things Done”, and is an active advisor to CEOs who belong to fortune 100 companies, as well as emerging firms funded by venture capital. Ram Charan strives to convert visions into action and reality using his business techniques and ideas. Visit Ram’s new book “Know-How The 8 skills that separate people who perform from those who don’t.”

Michael Treacy — Michael Treacy is an expert on corporate strategies and the transformation of businesses who is widely known and recognized for giving companies what they need to help them achieve leadership in the market. Michael Treacy has been working to help improve businesses for more than 25 years and continues to be a strong presence in the business marketing industry. Michael Treacy takes on the greatest strategic challenges in order to transform businesses all over the world, and has plenty to say about business practices and what it really takes to get a business off the ground.

© 2007 RightNow Communications

Here are 3 simple things that will help you in the search engines that you probably haven’t thought about.

1.) Use Keywords In Your Menu:

Often times when individuals create a website they forget to be creative on the whole project. What I mean here is they take their time and come up with great images, a great color scheme, a perfect layout and the list goes on and on but they follow the average website when it comes to menu titles. Maybe it’s because most web developers do not keep SEO in mind when they develop sites but for whatever reason, I see newly developed web sites that still need to be optimized after they go live.

Everyone should know what keywords are and how the process of choosing target keyword phrases goes but why are they not using these keywords everywhere possible? A good SEO tip is to use keywords in your menu instead of the boring “About Us” or Contact” menu titles you always see. There is a way you can still have the same meaning for your menu titles but include keywords such as “Contact Denver Painters” instead of only "contact". If you are a lawyer, and Denver has a resource page, be sure to title "Denver legal resources."

2) Create a Google Sitemap:

It 'very simple, you must create a Google sitemap, if you want to quickly see all the pages. By creating a Google sitemap allows the "Google bots" to index all pages and content that you have developed. The site map is the only way search engines "see" all the pages canat a much faster pace.

If you do not know how to create a Google sitemap, here are directions: www.tinyurl.com/c3rvqa [http://www.tinyurl.com/c3rvqa]

3.) URL Keyword Optimization

Make sure you change your URL’s to the keywords you are targeting on that page. If you’ve noticed, all of our URL’s (after the .com) deal with keywords relating to that page. As a developer you can optimize your links to rank better in the search engines.

Lets look at an example: Visit Wikipedia.org and type in “Internet” in the search box.

Once taken to that page, the URL changes to http://en.wikipedia.org/wiki/Internet which helps pull up on the searches when you type in “Internet” in the search engines. (happens to be #1 on Google)

I don’t want to pick on anyone to show you a web site who’s URL’s have not been optimized but check yourself. Type in something like “Denver Lawyer” and visit page 20. Click on a website and check out their URL’s. Chances are they are something like: http://www.XXXXXXXXXXXX.com/info.cfm?id=127 which mean nothing to the search engines.

Website design is a concept that huge, that integrates a complete picture of a site layout, including the specification of font sizes andMeasures for the assimilation of dynamic and interactive elements on the site. An appearance and the website is a concept of corporate culture for your business. It 'very important for designing a website in a way which does not appear cluttered.

If your website design would be too full of content and images not possible to convey the message that is intended. In addition to a busy end up losing visitors, not to attract and retain. InAccording to research done on some visitors said, "a crowded place and very negative impact on the business." It was noted that: –

An overload or Web site design conveys an impression of a commercial site, not the real message being transmitted, so that visitors to avoid most of these websites browsing.

Most visitors or even complains that one eye cluttered site brings a lot of pressure on, and it is not easy to use.

o In addition,The survey showed that fifty percent of all visitors to these sites almost close in seconds.

A website is really confusing an inconvenience to visitors, while a clean design and clear website attracts more people because of its look and feel soothing. an indication of the negative response of visitors from overloaded after the services of web design experts are to draw attention to the creation of websites, the clean, clear and provide a corporate look andhear. However, the salary of a site less clear, but it makes more impression to guests when a site is overloaded.

And most importantly, in line with modern research, search engines are also more of a clear confusion sites attracted. So, for better traffic management and pussy make an impressive display in the Web world, you must choose a comfortable place for visitors.